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                Home / Brand Story

                WE.

                FASHION FAIR

                Fashion Fair began as an homage to the glamour, fashion, and beauty of Black Women. 49 years later, we are still committed to creating vegan, transformative products for a diverse spectrum of ethnic skin tones.

                Founded in 1973 by the incomparable Eunice Johnson, Fashion Fair was the first international prestige cosmetics brand for darker skin tones sold globally in stores from Neiman Marcus to Printemps. The brand broke racial barriers in business, and boldly established a new affirmation of Black beauty.

                TODAY

                We are creating innovative and modern products infused with natural ingredients hand-picked by our product development team, master manufacturers, renowned dermatologist Dr. Caroline Robinson and master makeup artist Sam Fine.

                We. The backbone of entire worlds. The most
                brilliant of all the night stars. The Makers.
                The Mothers. The Magicians.
                We. The inventors of dreams. The tongues of
                hues. The shapers of yesterdays and tomorrows.
                We. The melanin majestic. The prettiest things.
                Black Women.
                We. Dusted in ancient gold. Draped in destiny.
                Faces of the truth and faces forever of
                the most beautiful light.

                The melanin majestic

                The prettiest things

                Black Women

                The melanin majestic

                The prettiest things

                Black Women

                The melanin majestic

                The prettiest things

                Black Women

                The melanin majestic

                The prettiest things

                Black Women

                The melanin majestic

                The prettiest things

                Black Women

                The melanin majestic

                The prettiest things

                Black Women

                The melanin majestic

                The prettiest things

                Black Women

                The melanin majestic

                join the legacy

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